PRESS

STARTER STORY INTERVIEW WITH SCOTT - CEO AND FOUNDER

Hello! Who are you and what business did you start?

My name is Scott Unkefer and I’m the Founder and CEO of Just Panela LLC. “Panela” is the name for the form of Unprocessed, Unrefined, Artisanal, and Organic Cane Sugar in the Region.

wavebreak podcast INTERVIEW WITH SCOTT

Today's guest, Scott Unkefer, founder of Just Panela, took a product considered "low class" and got it into Whole Foods globally. And he did it in record time - faster than any other brand in the world. Typically it takes 5 years to get into Whole Foods on a global level, but Scott did it in just 1 year. Listen to learn exactly how he did it.

Raw Sugar, Strategy + Serendipity – Just Panela

Robbie thought he was going to be a diplomat. While gaining international experience in Medellin, Colombia, he fell into a circle of entrepreneurs.

And everything changed. Robbie Thomas teamed up with another expat and launched Just Panela, a true raw cane sugar.

The company has grown fast. 18 months later, the organic sweetener is in many parts of the United States.